Artificial intelligence
Intelligent products, assistants, automation and AI-enabled workflows.
Technology and AI by Bousla Company
SAMMAR
Building intelligent digital products.
AI, platforms and digital products designed around real human needs.
A Saudi technology group built for the long term.
What we build
We bring thoughtful technology to practical needs, from intelligent assistance to focused digital services.
Digital platforms
Purpose-built platforms that connect people, services, information and operations.
Digital products
Consumer and business products shaped around practical needs and considered experiences.
Products in development
Each product is being developed for a distinct set of real-world needs.
KOKO
In developmentA personal AI assistant designed to help people organize, understand and act across everyday life.
Mukhrajat
In developmentAn AI-enabled consulting and decision-support platform for structured, evidence-driven professional work.
SARJ
In developmentA digital platform designed around the equestrian ecosystem, connecting ownership, care, services and operations.
Our approach
Useful by design.
SAMMAR builds intelligent digital products and platforms designed to simplify complex experiences and create practical, lasting value.
Our work spans artificial intelligence, digital platforms and technology products built around real human and operational needs.
About SAMMAR
SAMMAR is the technology and AI brand of Bousla Company.
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